LiveRamp, Inc
Head of Product, Audiences
Responsible to scale and transform LiveRamp Safe Haven’s audience segmentation tool and its larger strategy around data enrichment, lookalike data modeling, and non-federated data.
Drove revenue, startup acquisition
Spearheaded the development and integration of LiveRamp's advanced audience platform, significantly enhancing the data enrichment capabilities for Fortune 500 clients. Led the rapid launch of a lookalike modeling data tool within a 90-day timeframe, which quickly generated $XM in revenue over two months.
Collaborated effectively with the corporate development team to facilitate a successful acquisition of Rakam (segmentation tool), to accelerated roadmap for my audiences platform.
Orchestrated the strategy and technical due diligence for unified audience segmentation tools, handling massive datasets with millions of rows and visual SQL operators. This initiative not only streamlined data enrichment processes but also contributed to generating millions of dollars in revenue.
Product leadership
Oversaw a dynamic team comprising 3 product managers and led a globally distributed engineering team of over 25 personnel. Managed a substantial P&L of $XXM, focusing on optimizing budget allocation to maximize efficiency and effectiveness. This strategic financial management played a crucial role in driving significant revenue growth.
