Data Driven Design (also known as ’3D’) improves the existing process and adds new product design process, heavily relied on user data (ex: Google Analytics, MixPanel, UserTesting.com, FullStory, Usersnaps).
We follow the same process as mentioned here at: User Centered Design
Types of approaches:
Integrating tools on all of our properties (website, SOP, plugins) that gather usability and identify users on our platform.
Cherry picking the right users from our community, feedback list, email support list, external, and anywhere where we have or had direct contact with the user.