Overview
We had to design the landing page to get more user sign ups for Peerlyst. The product design flow I've shared for this specific scenario was applied across board in our company.
Goal
Design high conversion landing page to sign up more users.
Research
Our competitors (IT Central Station, G2Crowd, Spiceworks) designed landing pages which were cluttered, noisy and unable to establish trust with the user.
To design a compelling landing page I had to understand Info-Sec community for which I conducted 20 interviews with Peerlyst users to gather their requirements and develop their trust in sharing of their personal information with Peerlyst.
To design a compelling landing page I had to understand Info-Sec community for which I conducted 20 interviews with Peerlyst users to gather their requirements and develop their trust in sharing of their personal information with Peerlyst.
User Requirements
Three main requirements for this were:
- Message that explains the main value for Peerlyst
- Show other users to build trust
- Let the user try the platform before signing up
Concept Design
ResultThe new landing page boosted the number of users from 1,000 to 10,000 within a few months. After reaching this milestone, the company gave open access to users for browsing Peerlyst.
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