Objective
To grow our user-base and improve retention rate on website and SOP Platform
What does ‘Data Driven Design’ process do?
Data Driven Design (also known as ’3D’) improves the existing process and adds new product design process, heavily relied on user data (ex: Google Analytics, MixPanel, UserTesting.com, FullStory, Usersnaps).
We follow the same process as mentioned here at: User Centered Design
Types of approaches:
There are two ways to go with the Data Driven Design approach:
Passive Approach: Integrating tools on all of our properties (website, SOP, plugins) that gather usability and identify users on our platform.
Active Approach: Cherry picking the right users from our community, feedback list, email support list, external, and anywhere where we have or had direct contact with the user.
Active Approach: Cherry picking the right users from our community, feedback list, email support list, external, and anywhere where we have or had direct contact with the user.