What does ‘Data Driven Design’ process do?
Data Driven Design (also known as ’3D’) improves the existing process and adds new product design process, heavily relied on user data (ex: Google Analytics, MixPanel, UserTesting.com, FullStory, Usersnaps).
We follow the same process as mentioned here at: User Centered Design
Types of approaches:
There are two ways to go with the Data Driven Design approach:
Passive Approach: Integrating tools on all of our properties (website, SOP, plugins) that gather usability and identify users on our platform.
Active Approach: Cherry picking the right users from our community, feedback list, email support list, external, and anywhere where we have or had direct contact with the user.
Active Approach: Cherry picking the right users from our community, feedback list, email support list, external, and anywhere where we have or had direct contact with the user.