IMRAN SHEIKH
  • Portfolio
    • OneAvenue Inc
    • Peerlyst Inc >
      • Peerlyst Product Flow
      • Mobile App
    • DwellAware Inc >
      • Design Search Cards
      • Redesign Search UI/UX
      • Launching DwellAware Badges
    • R9 Irvine Inc
    • Jawoco Inc >
      • Xtravo Browser

DwellAware | Redesign Search UI/UX

DwellAware quantified risks & costs for businesses and their customers in the housing sector.

Overview

On joining DwellAware, I gathered that the search experience for the users was confusing and cluttered due to which they were unable to find required homes. Therefore, my first task was to re-design the search cards.

Check out the first phase: DwellAware - Redesign Search Cards
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Goal

Create a user-friendly design as per the requirement of a home-buyer.

UX Research

On similar websites like Zillow, RedFin, Realtor, and Movoto the showcasing of the map was on the left while listings were on the right. 

​According to research, finding the right home or a house was the priority for any home-buyer. Based on this, I designed the format in such a way whereby they could view the houses as a first step which I strategically positioned on the left side of the UI.
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Not Reinventing The Wheel

Comparative analysis of similar products always helps in understanding and enhancing your own product design rather than starting from scratch.

For this particular product, I studied the Airbnb design approach, which focuses on simplifying the experience. It did reap positive results for us also.

User Requirements

  • Mobile first design
  • Prioritize homes' information for users (IA)
  • Remove unnecessary elements
  • Add simple filter options for searching homes

Information Architecture

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User Flow – Search Experience

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Concept Design

I divided the page into 5 sections (Fig A). It made it easier to design every part separately and deploy each section bi-weekly. It was a progressive built and design approach we used to make the best use of our time and resources for on time delivery.

Since the search card was previously designed, I basically aimed at the preferences (Fig B). During UserTesting phase, most of the users shared with us that home searching was too cluttered and exceptionally confusing therefore, inefficient.
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Fig A
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Fig B

Visual Design

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Final Product 

On completion of the final design, I catered to product development to support and bring it to the final deployment stage.
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Result

Our user traffic went up by 30% along with our Net Promoter Score.
DwellAware became the most preferred option by users as they were gaining a delightful experience with easily accessible homes' information.
PT 3 – Launching DwellAware Badges
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Copyright © 2020. Created by Imran Sheikh with 😍
  • Portfolio
    • OneAvenue Inc
    • Peerlyst Inc >
      • Peerlyst Product Flow
      • Mobile App
    • DwellAware Inc >
      • Design Search Cards
      • Redesign Search UI/UX
      • Launching DwellAware Badges
    • R9 Irvine Inc
    • Jawoco Inc >
      • Xtravo Browser