After successfully launching the new search page, the next phase to design and develop DwellAware Badges.
Designing DwellAware badges could be claimed by the realtor agent and can be uploaded on third party realtor websites linking back to DwellAware home's page.
There are two main features in the product. One was designing and attaching badges on home images on DwellAware and second was building the flow for realtor agent to claim their badge.
As head of product, I proposed to start with designing badges and creating multiple iterations of the badges.
I came up with 3 simple iterations since our CEO clear specified the badges need to be straight forward and have no branding (legal issue).
Badges Visual Design
Realtor Agent's Flow to Claim BadgesCouple of engineers, marketers and I sat together to design the flow for Agent's Flow on how they will be able to claim their DwellAware Badges for their homes.I've uploaded one of the email flow for sample to share how we approached to this project and accomplishing the task of getting agents to claim DwellAware Badges.We had two flows; 1) Email Flow 2) On-boarding flow.
Following the Same Approach
Rest for designing and development I followed same flows has mentioned here. The product was successfully soft-launched and we had 100 realtor agents claiming their DwellAware Badges and uploading it to MLS. DwellAware Badges got 30% conversion rate in it's first month and grew 15% MoM.