On joining DwellAware, I gathered that the search experience for the users was confusing and cluttered due to which they were unable to find required homes. Therefore, my first task was to re-design the search cards.
Create a user-friendly design as per the requirement of a home-buyer.
Reviewed Zillow, Trulia, Redfin, and Movoto in order to understand the functionality to make it user-friendly. Once the survey was conducted about the current information display, on a scale of 1 to 10, the website score was a 6.This result concluded that it's user's needs were unmet.
Visually appealing and easy to navigate with the right set of information displayed to find the the desired home.
In my wireframe design, I opted for 6 design iterations and went back to the user feedback. Once the feedback was received, it was clear that each wireframe had a pro and con, which is why I then created a design with pros gathered.
The design based on all the pros was a success, which became the final version.
Current design was deployed, increasing our search by 10%.