Revamped Chartboost's product suite into a unified platform, merging SSP, DSP, Exchange, and Mediation. Led to the launch of a cohesive system, new branding, and robust SaaS features like IAM and analytics.
Upon joining, I found a company without a design org, solely fixated on past issues. I built the design team from the ground up, emphasizing user-centric design and managing a mix of individuals and managers. We led designs for top-tier gaming publishers like Zynga and Rollic. Committed to a design-first, product-led ethos that puts customers first, I shaped career development pathways, provided mentorship, and facilitated coaching and certifications to bolster our team's innovative edge.
Product Vision Alignment
At Chartboost/Zynga, I unified senior execs to align tech architecture with strategic vision, driving towards a $1B ad spend goal and creating a pioneering ad-tech platform for game publishers. Additionally, I led the full-scale development of a SaaS core platform, encompassing IAM, billing, analytics, A/B testing SDKs, and design systems.